I am happy to share that I am a 2018-19 Fulbright U.S. Scholar Research Grant recipient.
Topic: Type and Culture: A Study of Typography Design trends in Devanagari script and their Influences Over the Years.
My research is many pronged with the study of the Devanagari script. I will be observing type design trends in the Devanagari script as it applies to Hindi, within the cultural, social, geographical and technological contexts. Immersive study of the current process for designing Hindi fonts and considering socio -cultural influences in design choices will be the core of this research. I will study activities in typography and culture by interviewing academicians and professionals who are also native speakers as typography carries the stamp of its culture of origin. The second part will be examining the script as a strictly visual form. As I progress on this front, I will be posting more in this space.
Believing that typography isn’t just for content, I engage in the complexities of painting as a medium and examine type as an art form in of itself. With the art of font, a wide range of cultural references come into play creating evocative typography art: be it the phenomena of collision or almost sculptural.